JIBM

Navigating Cultural Complexities: Enhancing Leadership Strategies in Global Project Management through Cross-Cultural Awareness, Adaptability, and Trust-Building

Qasim Javed (York St John University, London Campus, UK)


Abstract

In today’s globalized business environment, effective leadership in international

project management requires a deep understanding of cultural dynamics and the

ability to adapt leadership styles to diverse cultural contexts. This paper critically

examines cross-cultural leadership strategies within multinational project teams,

emphasizing the importance of cultural awareness, adaptability, and trust-building

throughout the project lifecycle. Drawing on established cultural frameworks such as

Hofstede’s dimensions, the study highlights the necessity for leaders to go beyond

generalized models and engage with the specific cultural nuances of their teams.

Through the case study of the Rolls-Royce Trent XWB Engine Development project,

this research explores the practical applications of cross-cultural leadership,

demonstrating how culturally responsive leadership can mitigate challenges and

enhance team collaboration. The findings underscore that effective leadership in

global projects is not one-size-fits-all but requires a tailored approach that considers

the unique cultural dynamics at play. This paper contributes to the field by identifying

gaps in current research and suggesting avenues for future studies, particularly in the

context of rapidly evolving technological tools and industry-specific leadership

challenges.

 

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