Wafaa Al-kaaf , Amal Al-Murfadi
College of Commerce and Business Administration, Dhofar University, Oman
Foundation program, Information Technology Unit , Dhofar University, Oman
Abstract
This paper investigate the factors that influence the adoption of digital
transformation process in Small and medium enterprises (SMEs). The
study is motivated by the fact that the adoption of digital transformation
especially by SMEs is still very far behind the adoption by large
companies. In addition, studies regarding digital transformation adoption
by SMEs are limited. Samples of 100 SMEs in Oman were included in
study. The model developed in this study is built on the technological-
organizational-environmental (TOE) framework model. Six variables are
proposed as the factors that influence SMEs in adopting digital
transformation.